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TIPS ON DESIGNING YOUR FINAL PRESENTATION
When giving a presentation, the
tendency of many people is to throw as much information as possible
at the audience. The tendency of the audience in those cases is
to realize that there's no way it's going to remember such a barrage
of information. Therefore, it might as well tune out and wait for
the report.
Good presenters realize the limits of what the audience
can take in and remember. They:
- Pare down the information to what the audience
needs and wants.
- Design the presentation around key points to get
the message across.
- Prepare supporting materials, such as visual aids,
to amplify or clarify the message.
"DON'T WORRY ABOUT WHAT PEOPLE THINK OF YOU,
CHANCES ARE THEY AREN'T THINKING OF YOU AT ALL."
Analyze Your Audience
The first step in preparing an effective presentation is to analyze
your audience. By analyzing your audience, you find out what information
they (not you) consider interesting and valuable. And you can gauge
the knowledge of the topic - and thus design the presentation with
the appropriate amount of jargon and detail. "How to figure
the cost of living: Take your income and add 10 %."
The second step is by adding a few words of wisdom
to help retain their attention. Do quote some anecdotes, a few relevant
one-liners and the most important of all, jokes to keep the mood
lighter & pace going.
"DON'T ENVY PEOPLE WHO HAVE EVERYTHING, MAY BE
THEY HAVENT PAID FOR IT YET."
Define Your Goal
Once you have analyzed your audience, you can define the goal of
the presentation by asking yourself "What do I want my audience
to know, do, or believe when they leave my presentation?" For
example, do you want your audience to be able to use the project
results as soon as the presentation is over? Or do you want the
audience to be convinced of the project's importance so that it
reads the more detailed report?
"NINE- TENTHS OF WISDOM IS BEING WISE IN TIME. "
Choose Key Elements
The next step is to choose the essential elements of the presentation.
These are the essential facts, processes, actions, ideas, or benefits
that the audience must see and understand to achieve the goal of
the presentation. There should be no more than five or six key elements.
If there are more, they are not essential. Once you have determined
the five or six key points of your presentation, determine the order
in which you will present them. The sequence will depend in large
part on the information you're providing. Note, however, that it
is the first and last points that the audience remembers most. So
the most essential of the essentials should be put in one of those
positions. Also make sure that the presentation flows smoothly from
one key point to the next. Jumping around from topic to topic is
confusing, and you will probably lose the audience.
Essential Element Packets
Presentations are more than just a series of key points. Each point
must be supported with evidence, made relevant to the topic, and
connected logically to what's been said before For each key element,
prepare an "essential element packet" that includes a
transition phrase to tie the element to the previous point, supporting
evidence, and a statement that explains why the key point is relevant.
Close out the packet with a key point "sequel" that restates
the key point. Once you have all the essential elements - with complete,
accompanying - with complete, accompanying "packets" -
in order, you have designed you presentation.
How Not to Be Nervous
- Don't wait till the last minute to prepare the
presentation.
- Videotape rehearsals to smoothen the presentation.
- Breathe deeply, before and during the presentation.
- Focus on relaxing. Loosen your hands and lower
your shoulders. And smile.
- Remember that you are not expected to be perfect.
So just enjoy yourself!
Opening and Closing A Presentation
When opening a presentation, preview what you are about to present.
And explain to the audience why the presentation is valuable for
them. Here's an example:
"During the next forty-five minutes, I am going to present
the four key features of the upgraded inventory management system:
[briefly name the four features]. When we've finished, you will
already be able to use most of the functions of the new system independently.
I will also be giving you a handout that will help you learn the
entire system within a week."
When closing the presentation, don't ask "Are
there any questions?" First, people have been sitting patiently
in their seat, they have a lot of information to process, and they
are ready to go. Let your people go.
Second, as we mentioned before, your audience remembers best what
it heard last. If someone in the Q & A starts arguing with you,
the audience is going to remember your off-the cuff defense more
than the carefully chosen key points of the presentation. Getting
questions from the audience is important. But it's better to do
it during the presentation than at the end. A presentation that
has an ongoing back-and-forth between the audience and the presenter
is much more effective than a speech followed by a Q & A.
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